The logics of the media and the mediatized conditions of social interaction
DOI:
https://doi.org/10.11606/issn.2316-9133.v32i1pe209521Keywords:
media, mediatization, media logic, interaction, institutionAbstract
The article sheds theoretical light on how and why the media exerts influence on - and is influenced by - other areas of culture and society. Taking a broad view of the media and discussing how its various logics are part of the process of mediatization and contribute to social interaction, the paper shows how the increased presence of the media has broader implications for the ways in which large social institutions and smaller civil society contexts function. By this we mean to indicate that the various media not only change communication, but also change the relationships between people and organizations and come to condition the ways in which people generally communicate and interact with each other in different contexts.
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