A publicidade e os símbolos raciais

Authors

  • Solange M. Couceiro de Lima Universidade de São Paulo / Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i2p91-93

Keywords:

black, advertising, bill boards, Benetton

Abstract

Concerning the Benetton advertising campaign, the article tries to identify in the slogan United Colors of Benetton, glued on the white and black ethnic models, a union of the various ethnic groups through the colors, but considers that in Brazil not all ads may be seen from this point of view.

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Published

1995-04-30

Issue

No. 2 (1995): Jornal Eletrônico, Televisão Educativa, Comunicação e LDB

Section

Review

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Lima, S. M. C. de. (1995). A publicidade e os símbolos raciais. Comunicação & Educação, 2, 91-93. https://doi.org/10.11606/issn.2316-9125.v0i2p91-93