Desafios comunicacionais no Mercosul
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i13p19-25Keywords:
mediatic internationalization, intercultural communication, globalization, multiculturalism, megarregional cultureAbstract
The globalization process has been generating the establishment of regional economic blocks. However, this defensive strategy of countries that are contiguous geographically, such as is the case of the Mercosur Countries, in order to conquer spaces in the new world map, has not been being followed up by a policy for the preservation of the cultural identities. The multiculturalism desired by the media globalization opens opportunities for the world projection of the cultures that are capable of creating internal intercultural communication mechanisms, and, at the same time, of disseminating the megarregional cultural values internationally.
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