Contemporaneous cultural policy
DOI:
https://doi.org/10.11606/issn.2316-9125.v0i23p26-36Keywords:
cultural policy, cultural marketing, State, civil society, intellectualAbstract
The author discusses controversial and important aspects in the promotion of a cultural policy. He starts by discussing the intellectual’s role in producing culture in order to emphasize the importance of social actors such as the State, the private sector and the civil society. He defends the presence of the State in formulating cultural policies, highlighting its regulating role in the democratic interests of the society as a whole, the rights of the collectivity and the private mercantile interests. The article stresses the importance schools and civil society entities have, defending the balance of a cultural policy that considers both global and local, tradition and novelty, never forgetting that cultural policy must cover the diversity of society’s manifestations.
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