Hallucination of the possible communication for the São Paulo City library: the Mário de Andrade of Mário de Andrade

Authors

  • Rogério Pelizzari de Andrade Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.2316-9125.v15i2p77-86

Keywords:

management of the communication, library, center of São Paulo, identity, culture, memory, belonging.

Abstract

Mário de Andrade Library owns the second biggest Brazilian hoard of books. Founded in 1926, reached its culmination between the 40’s and 60’s. Since then, the lack of interest and investments of the successive governments, the social changes and the influence of the means of communication lead it into a declining institution. In 2007, it was closed for an ample process of reforms in order to revitalize it. The present paper aims to demonstrate that Mário de Andrade Library will only be able to recover its place by  accomplishing a wide project that contemplates aspects as the yearnings and expectations of the users, the integration of the library with its surroundings and the rescue of its role in culture dissemination, as well as a place for people to interact.

Downloads

Download data is not yet available.

Author Biography

  • Rogério Pelizzari de Andrade, Universidade de São Paulo
    Jornalista e publicitário, especialista em Gestão da Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo, onde é mestrando em Ciências da Comunicação.

Downloads

Published

2010-08-30

Issue

Vol. 15 No. 2 (2010): Comunicação e escola: pesquisando jovens professores

Section

Communication Gestion

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Andrade, R. P. de. (2010). Hallucination of the possible communication for the São Paulo City library: the Mário de Andrade of Mário de Andrade. Comunicação & Educação, 15(2), 77-86. https://doi.org/10.11606/issn.2316-9125.v15i2p77-86