Experimental projects, integrated projects and experimental agencies: new practicies on teaching of communication

Authors

  • Márcia Perencin Tondato Escola Superior de Propaganda e Marketing – ESPM-SP

DOI:

https://doi.org/10.11606/issn.2316-9125.v15i2p115-123

Keywords:

communication teaching, integrated projects, experimental projects, experimental agencies.

Abstract

Communication teaching demands particular strategies due technological development as well as specifi c characteristics
of the study object, hardly separated from its subject. Here we present some practices in teaching communication and
discussion about how they cooperate for the development of investigative skills of graduation students, promoting interest for scientifi c research. As part of the regular curriculum, we present Experimental and Integrated Projects, that lead students to reflect about theory as they deal with practical situations, having to apply scientific methods to creatively solve problems of real organizations. As extra-curricular activities, we have the practice at the Experimental Agencies.

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Author Biography

  • Márcia Perencin Tondato, Escola Superior de Propaganda e Marketing – ESPM-SP
    Doutora em Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo. Professora do Programa de Mestrado em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing – ESPM-SP. Pesquisadora do Observatório  Iberoamericano de Ficción Televisiva – Obitel.

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Published

2010-08-30

Issue

Vol. 15 No. 2 (2010): Comunicação e escola: pesquisando jovens professores

Section

Practice

License

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How to Cite

Tondato, M. P. (2010). Experimental projects, integrated projects and experimental agencies: new practicies on teaching of communication. Comunicação & Educação, 15(2), 115-123. https://doi.org/10.11606/issn.2316-9125.v15i2p115-123