Reception studies to understand the uses of media in school

Abstract

The author approaches the issue of reception dealing with traditional media and the new ones brought by Internet.
She introduces the idea that, if mass media devices segmented production and reception, simulating a passive receptor,
web.2 and social networks are improving the communication process, giving visibility to the role of the subject as receptor/
producer of speeches. She advocates that the reception studies have a theoretical- -methodological approach that allows the
researcher to understand the function of media and how they reverberate in the daily life of social groups, communities
and cultures. In the field of communication/ education, the reception studies to go out of the opposition almighty
transmitter versus passive receiver or, on the other hand, the simulation of neutral transmitter versus almighty receiver/consumer. These researches have as objective
to understand communication as a process accomplished in and for the interaction of determined and historical subjects
inside a context, sharing cultural codes systems and, by doing it, act producing/renewing society.