CETVN – Center of Studies on Brazilian Telenovela: Talk with us! Communication management online

Authors

  • Ligia Maria Prezia Lemos Universidade de São Paulo e Faculdade de Belas Artes de São Paulo

DOI:

https://doi.org/10.11606/issn.2316-9125.v16i1p77-85

Keywords:

online communication, telenovela, communication management, CETVN, internet.

Abstract

This study intends to display an historical overview of the CETVN – Centro de Estudos de Telenovela da Escola de Comunicações e Artes da Universidade de São Paulo (Telenovela Study Center of the University of São Paulo – Arts and Communication
Program) since its beginning until current days. Remembering November 2007, when its website – our study object – was put on air. Our research was to conduct a set of interviews, comparative analysis of other websites, as well as the own CETVN website users. E-mails and contact formularies (Fale Conosco) were analyzed and considered in the study. We
concluded with a opinion research and a complex bibliographic review. The project’s goal is to start discussions about the website police, targets and interactivity tools, and from there keep improving its content, with a better communication process, aiming CETVN to an active participation at the world wide (wide) web.

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Author Biography

  • Ligia Maria Prezia Lemos, Universidade de São Paulo e Faculdade de Belas Artes de São Paulo
    Redatora e roteirista pela Escola de Arte Dramática da Escola de Comunicações e Artes da Universidade de São Paulo e pela Faculdade de Belas Artes de São Paulo. É especialista em Gestão da Comunicação – Políticas, Educação e Cultura também pela ECA-USP. Bolsista do CNPq da equipe CETVN – Centro de Estudos de Telenovela/ECA-USP.

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Published

2011-06-30

Issue

Vol. 16 No. 1 (2011): Meios públicos e alternativas para a democracia participativa

Section

Communication Gestion

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How to Cite

Lemos, L. M. P. (2011). CETVN – Center of Studies on Brazilian Telenovela: Talk with us! Communication management online. Comunicação & Educação, 16(1), 77-85. https://doi.org/10.11606/issn.2316-9125.v16i1p77-85