SEX AND DESIRE: READING GAME IN JE T’AIME… MOI NON PLUS

Authors

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.2016.102975

Keywords:

sense production, Roland Barthes, French cinema

Abstract

This paper proposes a semiological reading of the film Je t'aime moi non plus, directed by Serge Gainsbourg in France in 1976. The study has the guiding theorist Roland Barthes, for whom the sense production process takes place from a relationship between form and content, where the meaning is less important than the significant structural game. It is about a perception that pluralizes the text definition and perceives as subjectivity performing space, not only the author but also the reader. Barthes outlines then a Theory of Reading, which defends the subject vocation that is read about it in let himself through the language and restores the polysemy of meaning. Under this assumption, it is observed that such a cinematic narrative proposes a predictable play to this subject, where either the sign seems tied to the stereotype, or indicates a break with this crystallization of meaning.

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Author Biography

  • Bibiana de Paula Friderichs, Universidade de Passo Fundo
    Possui graduação em Comunicação Social Radialismo pela Universidade de Passo Fundo (2000), graduação em Comunicação Social Jornalismo pela Universidade de Passo Fundo (2003), mestrado (2006) e doutorado (2010) em Comunicação Social pela Pontifícia Universidade Católica do Rio Grande do Sul. Desde 2004, Bibiana é professora na Faculdade de Artes e Comunicação da Universidade de Passo Fundo, junto aos cursos de Jornalismo e Publicidade. Suas pesquisas vinculam-se ao jornalismo, a produção de sentido e a convergência de mídias.

References

BARTHES, R. O rumor da língua. São Paulo: Editora Brasiliense, 1988.

________. O grão da voz. Lisboa: Edições 70, 1981.

________. O prazer do texto. São Paulo: Perspectiva, 1973.

________. Mitologias. São Paulo: Bertran Brasil, 2001.

JE T’AIME… MOI NON PLUS (Paixão selvagem). GAINSBOURG, S. França, 1976.

MARIE, M. Os últimos 20 anos do cinema francês (1986-2006). In: MASCARELLO, F. e BAPTISTA, M. (org.). Cinema mundial contemporâneo. Rio de Janeiro: Papirus, 2008.

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Published

2016-08-22

Issue

Vol. 43 No. 45 (2016): Dossiê: A pesquisa em cultura audiovisual: novos desafios e aportes teóricos

Section

Articles

License

Copyright (c) 2016 Bibiana de Paula Friderichs

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How to Cite

SEX AND DESIRE: READING GAME IN JE T’AIME… MOI NON PLUS. (2016). Significação: Journal of Audiovisual Culture, 43(45), 274-288. https://doi.org/10.11606/issn.2316-7114.sig.2016.102975