Fashion at MASP during the Piero Maria Bardi’s age

Abstract

The aim of this article is highlight the centrality of actions related to fashion and the formation of the Costume Section at the São Paulo Museum of Art in Pietro Maria Bardi's project of Museum and his art conception during 1947-1987. I will observe too how such actions were relevant to the proposition of a visual and a history to the national fashion. I will demonstrate, as the trajectory of PM Bardi in Italy, specially his role as gallerist and art dealer, journalist, as his contact with the Facist ideology directly influenced in their actions in the field of fashion and arts, and to his intellectual formation. And, as such ideas and experiences will be key to direct his activities at MASP and in particular as regards the initiatives in the design area. Further notice, as the Bardi's actions in the field of fashion design were also influenced by the ideas propagated by the Bauhaus, and Le Corbusier, as well as its foreign gaze which ultimately lead him to recover in initiatives relating to design the Brazilian culture and traditions, which ends up generating a production that dialogues with Brazilian modernism, since it uses international experience to enhance the national.