FROM ANTHROPOLOGICAL ETHNOGRAPHY TO TOURISM SUSTAINABLE. A METHODOLOGY OF THEORETICAL APPROACH- PRACTICE. THE CASE OF THE NORTH ANDEAN MACROZONE, IN THE CURRENT REGIONS OF ARICA-PARINACOTA, TARAPACÁ AND IN CHILE

Abstract

An analysis of the gaps and inconsistencies present in the tourism activity developed in the Tamarugal Province and the Indigenous Development Area, ADI, Jiwasa Oraje. The researcher has been a privileged observer of regional efforts, rather than structural, and without market intelligence, to establish diagnoses, gaps, and eventual tourist routes, as well as the installation of tourist routes at the regional level. This gap is further accentuated by the absence of a regional food policy, the absence of a market, and the use of a marketing positioning the destination of the Tarapaca brand, aimed at travelers with greater spending capacity and experiential tourism, outdoor activities shared with local communities.