We Need to Discuss the Ageism in Communication
DOI:
https://doi.org/10.11606/issn.2316-9125.v20i2p101-114Keywords:
ageism, aging, prejudice, communicationAbstract
Brazil, for a long time considered a young country, shows nowadays decreasing percentage of adults and older people. This progressive maturation of our population results from the combination of the significant reduction in birth and infant mortality rates, coupled with the significant increase in longevity. These data reflect the ageing of world population, fact that is important to the debate on the ageism of older people, a yet little discussed form of prejudice, based on age, which leads to discrimination against people perceived as older, contributing to their marginalization and possible social exclusion. In this scenario of changes, this paper presents a reflection on old age, promoting a discussion about prejudice motivated by the stereotypes associated with the old people figure in our social context.
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