Publicity and childhood: report of an experience of advertising literacy with children

Authors

  • Pâmela Saunders Uchôa Craveiro Universidade Federal Fluminense

DOI:

https://doi.org/10.11606/issn.2316-9125.v23i1p171-184

Keywords:

advertising, childhood, advertising literacy

Abstract

This article aims to present and discuss a workshop experience of advertising literacy with children aged 10 and 11 years. This experience is thought and articulated in the light of the presuppositions of the intervention research and from the contributions of some authors regarding advertising literacy, especially Malmelin in 2010, Baker in 2008, Machado, Burrowes and Rett in 2017. The study highlights the importance of building channels of dialogue so that children can express what they think about advertising and, above all, they can deepen their critical sense about consumer relations that have guided society.

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Author Biography

  • Pâmela Saunders Uchôa Craveiro, Universidade Federal Fluminense

    Doutora em Comunicação pela Universidade de Vigo, Espanha, com pós-doutorado na Universidade Federal Fluminense (UFF)

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Published

2018-06-07

Issue

Vol. 23 No. 1 (2018): Fake democracy, journalism and educommunication

Section

Practice

License

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How to Cite

Craveiro, P. S. U. (2018). Publicity and childhood: report of an experience of advertising literacy with children. Comunicação & Educação, 23(1), 171-184. https://doi.org/10.11606/issn.2316-9125.v23i1p171-184