Benetton subverte padrões publicitários

Authors

  • Marcelo Coelho

DOI:

https://doi.org/10.11606/issn.2316-9125.v0i2p88-90

Keywords:

advertising, photography, Benetton

Abstract

The presence of advertising photographer Oliviero Toscani in São Paulo and his exhibition of photos for Benetton are the pretext for a critical evaluation of the mode of advertising carried out by the company.


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Published

1995-04-30

Issue

No. 2 (1995): Jornal Eletrônico, Televisão Educativa, Comunicação e LDB

Section

Review

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

Coelho, M. (1995). Benetton subverte padrões publicitários. Comunicação & Educação, 2, 88-90. https://doi.org/10.11606/issn.2316-9125.v0i2p88-90