Environmental communication for the XXIst century

Authors

  • José Sixto García Universidade de Santiago de Compostela, Espanha
  • María Salgueiro Santiso Universidade de Santiago de Compostela, Espanha.

DOI:

https://doi.org/10.11606/issn.2316-9125.v15i2p69-76

Keywords:

ecological communication, environment, social responsibility.

Abstract

There is an increasing awareness on the need of protecting and caring for the environment. Organizations perform work through campaigns to raise awareness of the public opinion. This paper
makes a conceptual approach to the strategies, tools and mechanisms that are integrated within this kind of ecological
Communication and realizes that it is an useful, updated and effective tool to build messages with efficient and persuasive
potential for a triple benefit Management: for the user, for the institution and for society in general.

Downloads

Download data is not yet available.

Author Biographies

  • José Sixto García, Universidade de Santiago de Compostela, Espanha
    Investigador do Departamento CC. Comunicación da Universidade de Santiago de Compostela, Espanha, e mestrando.
  • María Salgueiro Santiso, Universidade de Santiago de Compostela, Espanha.
    Mestre do programa Comunicación e Jornalismo da Universidade de Santiago de Compostela, Espanha.

Downloads

Published

2010-08-30

Issue

Vol. 15 No. 2 (2010): Comunicação e escola: pesquisando jovens professores

Section

International Articles

License

I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.

I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.

How to Cite

García, J. S., & Santiso, M. S. (2010). Environmental communication for the XXIst century. Comunicação & Educação, 15(2), 69-76. https://doi.org/10.11606/issn.2316-9125.v15i2p69-76