The image of the Public Library in Information Society

Abstract

The Public Library occupies a prominent place in the information society by bringing in its core processing, use and dissemination of information, which related to information technology and communication ensures the user needs to recover information. In turn, that this recovery are needed to become effective professionals qualified and knowledgeable resources and strategies permeated by information society and technological apparatus sufficient to support these activities. In this sense, the story draws a image of the public library that ranges from classical to unnecessary, depending on the time and context. However, it is inevitable reflection about the paradigm shift that surround the scaffold around the image of the public library, which in the information society should have his image in association with other aesthetic meanings themselves the context in which we live. To understand the term image, we will base on Villafañe (1998), which gives his concept of assimilation to the representation of a particular product, service or situation in people's minds. This idea is part of organizational culture and the library is constructed from the self-image of the organization, its image intentional and functional. This concept based on Gestalt theory (psychology) and institutional (management) will help draw the frame of reference to support for building the image of the public library.