Cultura visual y música popular
el videoclip en la nueva ecología de los medios
DOI:
https://doi.org/10.11606/issn.2238-7714.no.2020.171990Keywords:
Contemporary aesthetic, Music video, Derivative videos, Fan videos, Media ecologyAbstract
The perspective of media ecology, which assumes that media objects as interdisciplinary and of transmedia development, in a context of media convergence, as Henry Jenkins already described in The logic of convergence culture (2004). Music video is one of the main audiovisual formats in this contemporary audiovisual culture: imitated by all kinds of emerging messages, taken as a reference in its duration, in its composition of materials, for its promotional component or as a vehicle for content, usually for sale or promoting an idea. The paper will analyze these aspects, as well as the derivative videos, hybridizations or recirculations between music industry and fan creation, that fills social networks such as YouTube.
Downloads
References
AUSLANDER, P. Liveness: performance in a Mediatized culture. London: Routledge, 2008.
BEEBE, R.; MIDDLETON, J. Medium Cool: Music Videos from Soundies to Cellphones. Durham: Duke University Press, 2007.
BJORNBERG, A.. Structural Relationships of Music and images in Music video. Popular music, vol. 13, n.1, pp. 51-74, jan/1994. DOI: https://doi.org/10.1017/S026114300000684X
BOLTER, J. D.; GRUSIN, R. Remediation: Understanding New Media. Cambridge: MIT Press, 2000.
CARRERA-ÁLVAREZ, P.; LIMÓN-SERRANO, N.; HERRERO-CURIEL, E.; BARANDA-ANDÚJAR, C. S. Transmedialidad y ecosistema digital. Historia y Comunicación Social, v. 18, pp. 535-545, 3 feb. 2014. Disponível em: https://revistas.ucm.es/index.php/HICS/article/view/44257
CHION, M. La audiovisión. Madrid: Cátedra, 1993.
GAUDIN, A. Le clip comme forme d’expression musico-visuelle: pour une esthétique de la relation musique-images. Volume!: le revue de les musiques populaires, vol.14, n. 2, pp.97-110, 2018. DOI: https://doi.org/10.4000/volume.5556
GUARINOS-GALÁN, V.; SEDEÑO-VALDELLÓS, A. Danza contemporánea y sincronía musicovisual en el videoclip musical actual. Revista Mediterránea de Comunicación/Mediterranean Journal of Communication, vol. 9, n. 2, pp. 321-332, 2018. DOI: https://www.doi.org/10.14198/MEDCOM2018.9.2.3
HARRISON, C. The visual album as a hybrid art-form: A case study of traditional, personal, and allusive narratives in Beyoncé. 2014. Dissertação (Mestrado em Arts in Visual Culture). Department of Arts and Cultural Sciences, Lunds University, Lund, Suécia, 2014.
JENKINS, H. Game Design as Narrative Architecture. In: WARDRIP-FRUIN, N.; HARRIGAN, P. (org.). First Person: New Media as Story, Performance, and Game. Cambridge: MIT Press, 2004.
JENKINS, H. La Cultura de la Convergencia de los Medios de Comunicación. Barcelona: Paidós Ibérica, 2008
KATZ, M. Capturing Sound. Berkeley: University of California Press, 2010.
KIM, S. Rethinking transmedia storytelling in participatory digital media: What makes PSY’s “Gangnam Style” so successful?. The Social Sciences, vol. 11, n. 23, pp. 5674‒5685, 2016. DOI: https://doi.org/10.3923/sscience.2016.5674.5685
KORSGAARD, M. Creation and Erasure: Music Video as a Signaletic Form of Practice. Journal of Aesthetics & Culture, vol. 4, n. 1, 15/jun/2012. DOI: https://doi.org/10.3402/jac.v4i0.18151
KORSGAARD, M. B. Music video after MTV: Audiovisual studies, New Media and Popular Music. Nova York: Routledge, 2017.
KRAUSS, R. The post-medium contidion. In: KRAUSS, R. (org). Voyage on the North Sea: art in the age of the Post-medium condition. Nova York: Thames and Hudson, 2000
LAMERICHS, N. The Remediation of the Fan Convention: Understanding the Emerging Genre of Cosplay Music Videos. Transformative Works and Cultures, vol. 18, 15/mar/2015. DOI: https://doi.org/10.3983/twc.2015.0606
LIIKKANEN, L. A.; SALOVAARA, A. Music on YouTube: User engagement with traditional, user-appropriated and derivative videos. Computers in Human Behavior, vol. 50, pp. 108–124, set/2015. DOI: http://dx.doi.org/10.1016/j.chb.2015.01.067
MANOVICH, L. El lenguaje de los nuevos medios de comunicación: la imagen en la era digital. Barcelona, España: Paidós, 2005.
MILLER, P. et al. Sound unbound, Sampling digital music and Culture. Cambridge Massachusetts: the MIT Press, 2008
MITTCHEL, J.W. La ciencia de la imagen. Madrid: Akal, 2019.
SIMONSEN, T. M. The Mashups of YouTube. Nordicom Review, vol. 34, n. 2, pp. 47-63, 01/dez/2013. DOI: https://doi.org/10.2478/nor-2013-0053
POSTMAN, N. The humanism of media ecology. In: Media Ecology Association First Annual Convention, 1, 2000, Nova York. Proceedings… Nova York, 2000. Disponível em: https://bit.ly/2ZLnbCW
RICHARDSON, J., GORBMAN, C.; VERNALLIS, C. (eds.). The Oxford Handbook of new audiovisual aesthetics. Nova York: Oxford University Press, 2013.
RODRÍGUEZ, Á. La dimensión sonora del lenguaje audiovisual. Barcelona, España: Paidós, 1998.
RUSSO, J. L.; COPPA, F. (2012). Fan/Remix Video (A Remix). Transformative Works and Cultures, vol. 9, 15/mar/2012. DOI: https://doi.org/10.3983/twc.2012.0431.
SACHAK-PATWA, R., FADAI, NT.; VAN GORDER, R.A. Understanding viral video dynamics through an epidemic modelling approach. Physica A: Statistical Mechanics and its Applications, vol. 502, pp. 416-435, 15/jul/2018. DOI: https://doi.org/10.1016/j.physa.2018.02.083
SEDEÑO-VALDELLÓS, A. Narración y descripción en el videoclip actual. Razón y palabra, vol. 56, abr-mai/2007. Disponível em: http://www.razonypalabra.org.mx/anteriores/n56/asedeno.html
SEDEÑO-VALDELLÓS, A. Producción social de videoclips: fenómeno fandom y vídeo musical en crisis. Comunicación: Revista Internacional de Comunicación Audiovisual, Publicidad y Literatura, vol. 10, n.1, pp. 1224-1235, 2012. Disponível em: https://bit.ly/31LtERc
SEDEÑO-VALDELLÓS, A. M. El álbum visual como nueva forma promocional de la industria de la música: el caso de Let England Shake de PJ Harvey y Seamus Murphy. Palabra Clave, vol. 19, n. 1, pp. 105-132, mai/2015. DOI: https://doi.org/10.5294/pacla.2016.19.1.5
SELVA-RUIZ, D. La visualización de la música en el videoclip. Ámbitos, vol vol. 21, n. A, 2012, pp. 101-115. Disponível em: https://www.redalyc.org/pdf/168/16823120006.pdf
TRILLO-DOMÍNGUEZ, M. et al. El clipmetraje como nuevo formato periodístico transmedia: el titular de los nuevos medios. In SÁNCHEZ-MESA, D. (org). Narrativas transmediales: la metamorfosis del relato en los nuevos medios digitales. Barcelona: Gedisa, 2019, pp. 277-298
VELLAR, A. Spreading the Cult Body on YouTube: A Case Study of 'Telephone' Derivative Videos. Transformative Works and Cultures, vol. 9, 15/mar/2012. DOI: https://doi.org/10.3983/twc.2012.0313.
VERNALLIS, C. Experiencing music video. Nova York: Columbia University Press, 2004.
VERNALLIS, C. YouTube Aesthetics. In: VERNALLIS, C. (org.). Unruly Media: YouTube, Music Video, and the New Digital Cinema. Oxford: Oxford University Press, 2013, pp. 157-154.
Downloads
Published
Issue
Section
License
Proposta de Aviso de Direito Autoral Creative Commons
1. Proposta de Política para Periódicos de Acesso Livre
Autores que publicam nesta revista concordam com os seguintes termos:
- Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution CC Attribution-NonCommercial-NoDerivatives 4.0, que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
- Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
- Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado.
