Eye tracking: from affect to visual concept

Authors

  • Felix Rebolledo Palazuelos Universidade Estadual do Paraná

DOI:

https://doi.org/10.11606/issn.2238-7714.no.2022.205284

Keywords:

Eye tracking, Affect, Concept, Image, Vision

Abstract

Based on the classic eye tracking experiments of Russian psychologist Alfred L. Yarbus, which sought to determine visual attention by measuring eye position and eye movement, our paper posits an embodied empirical foundation for cognition, based on the Bergsonian concept of the image, contra the still widely-held, full-frame photographic conception of vision. Coupled to the thought of Spinoza, James, Bergson, Simondon, and Deleuze and Guattari, we aim to produce a speculative model of visual perception that harmonizes affective metaphysics with the production of concepts through vision.

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Author Biography

  • Felix Rebolledo Palazuelos, Universidade Estadual do Paraná

    Post-Doctorate at PosCom UFSM; PhD in Social Psychology at PPG PSI – UFRGS; Interdisciplinary Master and BFA in Film Production at Concordia University, Canada; professor in the Cinema and Audiovisual Program at UNESPAR in Curitiba, PR, Brazil. His research interests revolve around imagistic process, eye tracking techniques, perception and affective metaphysics anchored on the work of Deleuze, Bergson, Spinoza, Whitehead and Simondon. His latest article explores the machinic enslavement and toxic affective fettering of social media.

References

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Published

2023-02-11

Issue

Vol. 11 No. 2 (2022)

Section

DOSSIÊ

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Copyright (c) 2023 Professor

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How to Cite

Eye tracking: from affect to visual concept. (2023). Novos Olhares, 11(2), 69-77. https://doi.org/10.11606/issn.2238-7714.no.2022.205284