Evaluación de las relaciones con inversionistas y comunicación financiera: prueba empírica de las escalas de relaciones públicas
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2021.183841Palabras clave:
Escalas de relaciones públicas, Dimensiones de relaciones públicas, Relaciones con inversionistasResumen
Los modelos de relaciones públicas se han convertido en uno de los paradigmas más investigados en el campo de las relaciones públicas. Sin embargo, luego de que los modelos fueron reconceptualizados en dimensiones, los investigadores enfocados en el desarrollo de modelos/dimensiones prácticamente desaparecieron. Este estudio, sin embargo, pone a prueba los modelos/ dimensiones reconceptualizados: las Escalas de Relaciones Públicas. Este estudio reporta la primera prueba empírica de las Escalas de Relaciones Públicas, aplicándolas a una de las especialidades de las relaciones públicas, las relaciones con inversionistas.
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Derechos de autor 2021 Alexander V. Laskin
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
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