Narrative structures of book trailers of fantastic literature: a classification
DOI:
https://doi.org/10.11606/issn.1984-5057.v12i2p115-125Keywords:
Book trailer, Fantastic Literature, Narrative, Audiovisual, Digital AdvertisingAbstract
This article proposes a typology of narrative structures of book trailers of fantastic literature. The classification was created by mapping these products in YouTube channels of the biggest international publishers of the fantasy subgenre. The paper also discusses the aesthetic-narrative and advertising strategies used in book trailers to entice fans or potential readers of fantasy. In methodological terms, this is an exploratory research in which analysis involved an interface between literature, cinema and advertising.
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Copyright (c) 2020 Cláudio Roberto de Araújo Bezerra, Tifanny Valente Brasileiro, Breno Carvalho
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.