Interaction between brands: from the censorship of Banco do Brazil commercials in public broadcasting to representation of diversity in a Facebook post of Burger King

Authors

  • André Iribure Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.11606/issn.1984-5057.v12i2p58-75

Keywords:

LGBTQIA , Publicity, Gender, Sexuality, Representations

Abstract

This paper is part of a research started in 2009 with a corpus of 126 commercials of public broadcasting involving LGBTQIA+. The research focuses on the analysis of representations in TV and the repercussions of part of those commercials in the social network Facebook. Here we focus on the publicity of a commercial about minorities made by Banco do Brasil that stopped being broadcast and its repercussions in the appropriation of censorship through an advertisement on Facebook made by Burger King. For such, this article utilizes gender and sexuality studies and their social representations in advertising text.

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Author Biography

  • André Iribure, Universidade Federal do Rio Grande do Sul

    Professor associado da Faculdade de Biblioteconomia e Comunicação na Universidade Federal do
    Rio Grande do Sul. Mestre em Comunicação e Informação e doutor em Comunicação e Informação
    pela UFRGS, com doutorado-sanduíche na UFRJ. Secretário de Comunicação da UFRGS.

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Published

2020-12-30

Issue

Vol. 12 No. 2 (2020): Gênero e sexualidade na interface com consumo e publicidade

Section

Eixo Temático

License

Copyright (c) 2020 André Iribure

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Interaction between brands: from the censorship of Banco do Brazil commercials in public broadcasting to representation of diversity in a Facebook post of Burger King. Signos do Consumo, [S. l.], v. 12, n. 2, p. 58–75, 2020. DOI: 10.11606/issn.1984-5057.v12i2p58-75. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/174717.. Acesso em: 19 may. 2024.