Regulation of beers in advertising to the public teen: issues and ways of communication research

Abstract

This article refers about the problems of research about Beer, Advertisement, Regulation and Consumption: the look of communication about brands of beers and its implications for contemporary social life of teenagers, funded by CNPq and conducted under the GESC3/CNPq/USP. The prospect of work combines aspects of regulation and regulation of alcoholic beverages, specifically beer, with the reception study on the content and effects of impact perception of the elements of advertising campaigns, but also includes the view on the movement of messages sector among subjects investigated in social media. The study also seeks to analyze and critique the trajectory of beer brands in their speeches (concepts and themes of campaigns). This approach aims to point to other ways to the national debate on the subject.