Convergence and signs in the selection process of an educational institution public

Authors

  • Susana Nunes Taulé Piñol IFMT - Rondonópolis
  • Ana Beatriz de Lara IFMT - Campus Rondonópolis

DOI:

https://doi.org/10.11606/issn.1984-5057.v4i2p269-280

Keywords:

school, selection, marketing

Abstract

This study presents the perspective of students, signs and convergences present in the process of choosing a public educational institution as an organization responsible for its formation. Factors and feelings are revealed by the adoption of qualitative method proposed by Gerald Zaltman (2003) in the educational environment. Identifying metaphors, the results show the complexity of the decision-making process of these young consumers.

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Author Biographies

  • Susana Nunes Taulé Piñol, IFMT - Rondonópolis
    Mestre em Administração pela Universidade Federal de Santa Catarina - UFSC e Bacharel em Administração pela Universidade Federal do Rio Grande do Sul – UFRGS, atualmente coordena a Pesquisa e a Extensão do - IFMT Campus Rondonópolis. Telefone: (66) 34272300. E-mail: susana.pinol@roo.ifmt.edu.br
  • Ana Beatriz de Lara, IFMT - Campus Rondonópolis
    Acadêmica do Curso Técnico Integrado ao Ensino Médio em Química - IFMT Campus Rondonópolis. Bolsista do CNPq. Telefone: (66) 34272300.

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Published

2012-12-04

Issue

Vol. 4 No. 2 (2012): Cultura, criatividade e consumo: espaços simbólicos em diálogo

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Convergence and signs in the selection process of an educational institution public. Signos do Consumo, [S. l.], v. 4, n. 2, p. 269–280, 2012. DOI: 10.11606/issn.1984-5057.v4i2p269-280. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/50877.. Acesso em: 19 may. 2024.