Advertising interrupted. Cultural analysis on online advertising communication

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i1p39-52

Keywords:

advertising, internet, interruption, consumption, ethics

Abstract

The aim of this paper is to analyze online advertising communication process through cultural perspective. Recent research shows that this type of advertising generates a communication characterized by short, uncoordinated and overlapping bursts.Since practice philosophical argumentation method, we will analyze the process of changing advertising paradigm to explain how they are changing processes of advertising communication on the Internet.

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Author Biographies

  • Javier García López, Universidad a Distancia de Madrid

    Profesor Contratado Doctor

    Departamento de Comunicación

  • Pedro A. Hellín Ortuño, Universidad de Murcia

    Profesor Titular

    Departamento de Información y Documentación

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Published

2016-07-27

Issue

Vol. 8 No. 1 (2016): Publicidade: suas representações, narrativas e temporalidades

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Advertising interrupted. Cultural analysis on online advertising communication. Signos do Consumo, [S. l.], v. 8, n. 1, p. 39–52, 2016. DOI: 10.11606/issn.1984-5057.v8i1p39-52. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/115160.. Acesso em: 16 may. 2024.