Media advertising and elephant memories

Authors

  • Luiz LZ Cezar Silva Dos Santos Facom/ILC/UFPA

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i1p67-78

Keywords:

illustration, advertising, poster, media, memory, city

Abstract

Advertising as a concept of publicness of public spaces through the study of posters with the old illustration of an elephant containing the phrase "The Revolution will not be televised" scattered on Paulista Avenue in São Paulo. The posters serve as illustrative pieces of critical messages against the media, advertising and the imagistic relations with everyday memories expressed in the streets and avenues of the great metropolises.

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Author Biography

  • Luiz LZ Cezar Silva Dos Santos, Facom/ILC/UFPA
    Professor Doutor do curso de Comunicação – Publicidade e Propaganda – Facom/ILC/UFPA.

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Published

2016-07-27

Issue

Vol. 8 No. 1 (2016): Publicidade: suas representações, narrativas e temporalidades

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Media advertising and elephant memories. Signos do Consumo, [S. l.], v. 8, n. 1, p. 67–78, 2016. DOI: 10.11606/issn.1984-5057.v8i1p67-78. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/118207.. Acesso em: 13 may. 2024.