Totalmente Demais and TV Globo experiments
DOI:
https://doi.org/10.11606/issn.1984-5057.v10i1p47-58Keywords:
Television, Soap opera, Strategies, SemioticsAbstract
The proposal of this work is to investigate innovations launched by TV Globo broadcasting, more specifically in the telenovela Totalmente Demais, seeking to map the strategies employed in the intertextual plane, regarding new experiences of content, possibilities of interactivity with the viewer and different resources of commercial appeal, in the context of media convergence. It is a reflection based on the discursive construction and, as such, centered on the semiotic theory of greimasian affiliation and on the developments proposed by the Research Group on Televisual Communication (COMTV) of UFSM.Downloads
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Published
2018-01-15
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
Totalmente Demais and TV Globo experiments. Signos do Consumo, [S. l.], v. 10, n. 1, p. 47–58, 2018. DOI: 10.11606/issn.1984-5057.v10i1p47-58. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/134057.. Acesso em: 19 may. 2024.