Communication with the market by applications: challenges and opportunities

Authors

  • Priscila Guidini Universidade Metodista de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v10i1p59-69

Keywords:

Marketing communication, Smartphone, Applications

Abstract

Communication with the market undergoes transformations caused by the technological scenario increasingly present in the daily lives of contemporary consumers. Seeking relevance in contact with the digital consumer has been a challenge for organizations. Apps are a possibility of relationship and communication, they are legitimate means of promoting experiences. With the feasibility of inserting elements like interaction, music, animation, games, audio and video, the applications are rich forums of information and relationship.

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Author Biography

  • Priscila Guidini, Universidade Metodista de São Paulo

    Mestre do programa de Pós-graduação stricto sensu da Universidade Metodista de São Paulo. Docente do curso de Publicidade e Propaganda da Universidade do Oeste Paulista em Presidente Prudente.

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Published

2018-01-15

Issue

Vol. 10 No. 1 (2018): Consumo, tecnologia e redes sociais: apps, 3D e emoticons em análise

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Communication with the market by applications: challenges and opportunities. Signos do Consumo, [S. l.], v. 10, n. 1, p. 59–69, 2018. DOI: 10.11606/issn.1984-5057.v10i1p59-69. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/138512.. Acesso em: 28 may. 2024.