Painting of Amazon landscapes: the vernacular design in Mosqueiro (PA)

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v10i2p79-91

Keywords:

Vernacular design, Communication, Landscape paintings, Mediatization, Amazon

Abstract

The communicational and aesthetic experience in the Amazon, called vernacular design at the Academy, is part of the reflections of this study. These are drawings of letters, illustrations and hand-painted landscapes that, based on popular culture, aim to meet the communication needs of the informal trade from where they originate. The following concern arises: How does the vernacular design, in its landscape mode, express the Amazonian culture? The concepts of mediation and mediatization are explored, and also how they influence local paintings. The research was based on Martín-Barbero, Hepp, Hjarvard, Trindade e Perez, Moreira, Martino, among others. 

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Author Biographies

  • Natália Cristina Rodrigues Pereira, Universidade Federal do Pará

    Mestre em Ciências da Comunicação pelo Programa de Pós-graduação Comunicação, Cultura e Amazônia (PPGCom-UFPa). Pesquisadora do Grupo de Pesquisa Mídias Alternativas na Amazônia (UFPa-CNPq).

  • Célia Regina Trindade Chagas Amorim, Universidade Federal do Pará

    Pesquisadora em pós-doutoramento na Universidade de Coimbra, Portugal. Núcleo de estudos: Democracia, Cidadania e Direito do Centro de Estudos Sociais (CES). Professora doutora do PPGCom/Facom da UFPa. Coordenadora do projeto Cidadania comunicativa: desafios, lutas e direitos compartilhados na Amazônia. Coordenadora do Grupo de Pesquisa Mídias Alternativas na Amazônia (UFPa-CNPq).

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Published

2018-07-12

Issue

Vol. 10 No. 2 (2018): Consumo e suas sensorialidades: do visual, do verbal e do olfativo

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Painting of Amazon landscapes: the vernacular design in Mosqueiro (PA). Signos do Consumo, [S. l.], v. 10, n. 2, p. 79–91, 2018. DOI: 10.11606/issn.1984-5057.v10i2p79-91. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/141230.. Acesso em: 12 may. 2024.