Franco Fábrica. Análise da Publicidade do Seat 600 (1957-1973)

Authors

  • Antonio Raúl Fernández Rincón Universidad de Murcia

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i2p181-193

Keywords:

Advertising, Propaganda, Franco, Seat 600

Abstract

We present in this paper the results of a socio-semiotic analysis on a large sample of graphical and audio-visual advertising. This analysis tries to know the language mechanisms used as communication axes in the advertisements of “Seat 600”. At a time like the present when the brands are struggling to fit into a "collective consciousness", generating empathy through segmented media at the lowest cost, it is appropriate to devote some words to this small product that might have succeeded.

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Author Biography

  • Antonio Raúl Fernández Rincón, Universidad de Murcia
    Licenciado en Publicidad y Relaciones Públicas, Universidad Complutense de Madrid. Máster en estudios avanzados en comunicación, Universidad de Murcia. Realizando doctorado en el programa de Gestión de la Información, Universidad de Murcia.

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Published

2011-12-10

Issue

Vol. 3 No. 2 (2011): Signos do Consumo: Jovem Maturidade?

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Franco Fábrica. Análise da Publicidade do Seat 600 (1957-1973). Signos do Consumo, [S. l.], v. 3, n. 2, p. 181–193, 2011. DOI: 10.11606/issn.1984-5057.v3i2p181-193. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/41810.. Acesso em: 19 may. 2024.