The technique as the horizon, the aesthetic experience and hypermedia

Authors

  • Sérgio Bairon Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i2p194-215

Keywords:

Hypermedia, Technique As Horizon, Communication And Aesthetical Experience

Abstract

The present paper analyzes the relationship between the conceptual dimension of technique as horizon and the communicative dimension of the aesthetic experience in its hypermediatic expressivity. This analysis is based in hermeneutic-phenomenological principles, and proposes a particular view of the technical dimension of hypermedia, as a new form of manifestation of understanding. The technique as horizon is understood as the possibility of reaching the level of analytic reflection by means of hypermedia language. The privilege the question have to question, to search, to estrangement, and to the multiplicity of answers, is some of the traits of this new form of understanding.

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Author Biography

  • Sérgio Bairon, Universidade de São Paulo
    Livre-docente em Ciências da Comunicação pela ECA USP. Pesquisador bolsista produtividade 2 do CNPq. Pós-doutor pela Freie de Berlim, Alemanha. Doutor em Ciências pela FFLCH - USP. Historiador e Cientista Social. Líder do CEDIPP – Centro de Estudos e Produção Partilhada. Professor da ECA USP junto ao PPGCOM e ao curso de Publicidade.

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Published

2011-12-10

Issue

Vol. 3 No. 2 (2011): Signos do Consumo: Jovem Maturidade?

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

The technique as the horizon, the aesthetic experience and hypermedia. Signos do Consumo, [S. l.], v. 3, n. 2, p. 194–215, 2011. DOI: 10.11606/issn.1984-5057.v3i2p194-215. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/41811.. Acesso em: 19 may. 2024.