Journalism in the Marketing Economy: A Study of Veja Magazine

Authors

  • Maria Inez Mateus Dota UNESP
  • Denise Fernandes Britto Instituto Municipal de Ensino Superior de Bebedouro

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i1p28-43

Keywords:

journalism, discourse, market economy, consumption.

Abstract

Economic relations, added to the social, cultural and historical  aspects, influence the journalistic process, from the interest in an agenda to the final edition of the news. Having this routine in mind, we seek to highlight how the market economy is present in the discursive materiality of Veja magazine. Therefore, we analyze the verbal and nonverbal  aspects of  an article about Health published in  the  magazine, checking consumption as one of the purposes of journalism nowadays.

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Author Biographies

  • Maria Inez Mateus Dota, UNESP
    Doutora em Letras pela UNESP-Araraquara e professora do Programa de Pós-Graduação em Comunicação da UNESP, em Bauru, SP.
  • Denise Fernandes Britto, Instituto Municipal de Ensino Superior de Bebedouro
    Jornalista  e Mestre em Comunicação pela UNESP-Bauru. Atualmente é professora nos cursos de Jornalismo e Publicidade e Propaganda do Imesb (Instituto Municipal de Ensino Superior de Bebedouro).

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Published

2011-06-16

Issue

Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Journalism in the Marketing Economy: A Study of Veja Magazine. Signos do Consumo, [S. l.], v. 3, n. 1, p. 28–43, 2011. DOI: 10.11606/issn.1984-5057.v3i1p28-43. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/49998.. Acesso em: 18 may. 2024.