Tv, viewers and reactive transmediation in martín-barbero

Authors

  • Alexandre Honório da Silva

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i1p91-105

Keywords:

Media, Viewer/Receiver, Mediation, Cultural Studies

Abstract

The article proposes an interpretation of the viewer/receiver in the communication processes guided by the theories and proposal of Spanish researcher Jesús Martín-Barbero. It also seeks to introduce the mapping concept proposed by the researcher as a model for possible interpretation of the place occupied by the contemporary demands on the receiver and communicational cultural mediation.

Downloads

Download data is not yet available.

Author Biography

  • Alexandre Honório da Silva
    Graduado em Comunicação Social pela Universidade Federal do Rio Grande do Norte e mestre em Ciências Sociais pelo PGCS/UFRN.

Downloads

Published

2011-06-16

Issue

Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Tv, viewers and reactive transmediation in martín-barbero. Signos do Consumo, [S. l.], v. 3, n. 1, p. 91–105, 2011. DOI: 10.11606/issn.1984-5057.v3i1p91-105. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/50003.. Acesso em: 18 may. 2024.