Advertisement to "publicity" politics: the idea of consumption and disposal in electoral campaign of Haddad

Authors

  • Diógenes José Pasqualini Pontifícia Universidade Católica de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v5i2p214-224

Keywords:

2012 election, Fernando Haddad, political marketing, advertising discourse, consumption

Abstract

This paper aims to observe likeness between the slogans positioning campaigns the candidate for mayor of São Paulo Fernando Haddad (PT), in 2012, and Ford's, in promoting the brand in 2006 and Ford, in promoting the brand in 2006 and launching of the new Fiesta in 2007, and the analysis of consumption observed by French philosopher Gilles Lipovetsky (1996, 2005, 2007). What is sought here is to analyze the identification of political propaganda with speeches advertising on triggering the cyclical effect between desire, consumption and subsequent "dispose" of politics.

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Author Biography

  • Diógenes José Pasqualini, Pontifícia Universidade Católica de São Paulo
    Doutorando em Comunicação e Semiótica pela Pontifícia Universidade Católica de São Paulo – PUC-SP.

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Published

2013-12-19

Issue

Vol. 5 No. 2 (2013): Revista Signos do Consumo, Narratividade, Gênero e Vida Simbólica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Advertisement to "publicity" politics: the idea of consumption and disposal in electoral campaign of Haddad. Signos do Consumo, [S. l.], v. 5, n. 2, p. 214–224, 2013. DOI: 10.11606/issn.1984-5057.v5i2p214-224. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/76361.. Acesso em: 18 may. 2024.