Batman vs Superman

synergistic and convergent interactions in the logic of franchising

Abstract

This article focuses the expressive dialogues and interconnections between graphic and filmic narratives, on enphasizing the logic of the franchises in the culture of convergence. It is taken as an example Batman vs Superman: dawn of justice (2016), by Zack Snyder, - a film that relies on originally diverse narratives, since the creation of the Justice League. By observing aspects of the translation process, in its dynamics from the comics to the screens, the text seeks out to potential difficulties or creative solutions. The reflections developed contemplate three tematic kernels: 1) Subsidies for the study of adaptation; 2) the diretor’s techno-aesthetic proposal, with its hybrid character; 3) the mythopoetic configuration of the superheroes.