Youngsters's reception and consumption of Rebelde-RBD

Authors

  • Fernanda Elouise Budag School of Higher Education in Advertising and Marketing (ESPM), Brazil.
  • Maria Aparecida Baccega University of São Paulo and School of Higher Education in Advertising and Marketing (ESPM), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2008.51110

Keywords:

Reception, consumption, soap opera.

Abstract

This text deals with the reception and consumption of the Rebelde soap opera and the RBD music group. The paper presents the results of a research that identified the values in Rebelde in contrast with the values perceived by receivers. The study tries to understand how the subjects give new meanings to this values. In this process we want to detect the young people singular identities that were studied, as well as the peculiar consumption practices included in this circuit.

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Author Biographies

  • Fernanda Elouise Budag, School of Higher Education in Advertising and Marketing (ESPM), Brazil.

    Master candidate at the PostGraduate Programme in Communication and Consumption Practices of the  School of Higher Education in Advertising and Marketing (ESPM), Brazil. fernanda.budag@gmail.com.

  • Maria Aparecida Baccega, University of São Paulo and School of Higher Education in Advertising and Marketing (ESPM), Brazil.
    Professsor at the PostGraduate Programme in Communication and Consumption Practices of the  School of Higher Education in Advertising and Marketing (ESPM), Brazil.

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Published

2008-06-25

Issue

Vol. 1 No. 2 (2008)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Youngsters’s reception and consumption of Rebelde-RBD. RuMoRes, [S. l.], v. 1, n. 2, 2008. DOI: 10.11606/issn.1982-677X.rum.2008.51110. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51110.. Acesso em: 18 may. 2024.