Videoclip: from popular music to image-music

Authors

  • Marcelo Bergamin Conter University of Sinos Valley (Unisinos), Brazil.
  • Suzana Kilpp University of Sinos Valley (Unisinos), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2008.51116

Keywords:

Videoclip, popular song, audiovisual devenirs, music-image.

Abstract

The present article discusses two aspects of videoclip: the first one is its recent autonomization from the phonographic industry production and distribution process, occasioned by the expansion of internet videos productions. The other topic is about its audiovisuals devenirs, which is what is freezed on the substance as potency, and it may or not actualize itself on newer videoclips, specializing its language. It is only possible to understand the autonomization understanding these devenirs, and, to do so, we take as theoretical reference authors that deals with subjects such as time, perception and memory, and others that which the main focus is the technical, esthetical and philosophical field of audiovisual and music. This article also brings new perspectives to some aspects of popular song and videoclip history, and how image and music articulates each other on it.

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Author Biographies

  • Marcelo Bergamin Conter, University of Sinos Valley (Unisinos), Brazil.
    Undeergraduate student of Communication at the University of Sinos Valley (Unisinos), Brazil. bconter@gmail.com.
  • Suzana Kilpp, University of Sinos Valley (Unisinos), Brazil.
    Professor at the PostGraduate Programme in Communication of the University of Sinos Valley (Unisinos), Brazil. sukilp@unisinos.br.

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Published

2008-06-25

Issue

Vol. 1 No. 2 (2008)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Videoclip: from popular music to image-music. RuMoRes, [S. l.], v. 1, n. 2, 2008. DOI: 10.11606/issn.1982-677X.rum.2008.51116. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51116.. Acesso em: 24 may. 2024.