SESCTV: trangression in language

Authors

  • Taís Rios Salomão de Souza Methodist University of São Paulo (UMESP), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2008.51123

Keywords:

Communication, SESCTV, language, programming, television.

Abstract

The SESCTV, television channel administered by the SESC (Serviço Social do Comércio de São Paulo), is characterized as an unique initiative in its mediatic scope. This study considers, in particular, the way in which a grid of programming of issuing emerges as factor to the construction of its language. In this sense, aims for an analytical vision above technical and discourse foundations, so are detected from the organizational foundations and the provision of programmes in grid, points of innovation or those standards. It is a reflection on one aspect that can decisively influence the positioning of a discursive issuing. And on SESCTV’s case, is a key point for the consolidation of innovative movement to which it proposed before midday television.

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Author Biography

  • Taís Rios Salomão de Souza, Methodist University of São Paulo (UMESP), Brazil.
    Master degree in Communication from the Methodist University of São Paulo (UMESP), Brazil.

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Published

2008-12-13

Issue

Vol. 2 No. 3 (2008)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

SESCTV: trangression in language. RuMoRes, [S. l.], v. 2, n. 3, 2008. DOI: 10.11606/issn.1982-677X.rum.2008.51123. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51123.. Acesso em: 15 may. 2024.