Identity and advertising: stimuli and representation of youngster

Authors

  • Carla Daniel Rabelo Rodrigues University of São Paulo (USP), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2009.51139

Keywords:

Advertising, identity, youth.

Abstract

Many strategies are used to reach the youth target, like incessant identities speculations and yours representations. Everything to symbolizing a search for the ideal-self, surrendering in front of many stereotypes studying by the market. And the whole scope is worked to that youth assume his place in society to whom is possible talk through ads.

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Author Biography

  • Carla Daniel Rabelo Rodrigues, University of São Paulo (USP), Brazil.
    Master candidate at the PostGraduate Programme in Communication at the University of São Paulo (USP), Brazil. carladani@usp.br.

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Published

2009-04-14

Issue

Vol. 2 No. 4 (2009)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Identity and advertising: stimuli and representation of youngster. RuMoRes, [S. l.], v. 2, n. 4, 2009. DOI: 10.11606/issn.1982-677X.rum.2009.51139. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51139.. Acesso em: 15 may. 2024.