Media and Religion: strategies for finacial "healing" by the IURD

Authors

  • Carlos Renan Samuel Sanchotene University of Sinos River Valley (Unisinos), Brazil.
  • Viviane Borelli University of Sinos River Valley (Unisinos), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2009.51141

Keywords:

Mediatization, religion, television, Igreja Universal do Reino de Deus.

Abstract

The present article makes a reflection about the process of mediatization of religious subject and the strategies of capture from the churchgoers, based on televisive program religious «A hora dos empresários», from Igreja Universal do Reino de Deus (IURD). Broadcasted by Rede Record de Televisão, the program is directed to people who need a solution financial crisis. With different strategies, the pastors offer helps to television viewers through the service of self allusion of the proper speech religious. The study evidences that the financial cure, the conquest and victories only can be ranging inside of the temple.

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Author Biographies

  • Carlos Renan Samuel Sanchotene, University of Sinos River Valley (Unisinos), Brazil.
    Master candidate at the PostGraduate in Communication of the University of Sinos Valley River (Unisinos), Brazil. carlos_sanchotene@yahoo.com.br.
  • Viviane Borelli, University of Sinos River Valley (Unisinos), Brazil.
    PhD in Communication from the University of Sinos River Valley (Unisinos), Brazil. viviborelli@unifra.br.

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Published

2009-04-14

Issue

Vol. 2 No. 4 (2009)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Media and Religion: strategies for finacial "healing" by the IURD. RuMoRes, [S. l.], v. 2, n. 4, 2009. DOI: 10.11606/issn.1982-677X.rum.2009.51141. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51141.. Acesso em: 15 may. 2024.