Black, advertising and the whitening of the Brazilian society

Authors

  • Carlos Augusto de Miranda e Martins University of São Paulo (USP), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2009.51157

Keywords:

Communication, racism, Blacks, stereotypes, advertising.

Abstract

Academic studies have been demonstrating the low participation of Blacks in the means of communication and theirs constant stereotyped representation. This paper purpose to discuss the historic basis of this low participation and stereotypation of Blacks in the media, specially in the advertising, furthermore to measure quantitatives aspects associated to the presence of Blacks in the advertisement between 1985 and 2005.

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Author Biography

  • Carlos Augusto de Miranda e Martins, University of São Paulo (USP), Brazil.
    Master candidate at the PostGraduate Programme in Communication of the University of São Paulo (USP), Brazil. cam.martins@gmail.com.

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Published

2009-08-08

Issue

Vol. 3 No. 5 (2009)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Black, advertising and the whitening of the Brazilian society. RuMoRes, [S. l.], v. 3, n. 5, 2009. DOI: 10.11606/issn.1982-677X.rum.2009.51157. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51157.. Acesso em: 13 may. 2024.