Collective (author)portrait: andromaquia online in the (de)construction of a collective identity

Abstract

This article discusses the processes of identity construction in mass-media and its [de]construction in Andromaquia on-line (2004), an interactive artwork from the digital core of my artistic serie titled Collective Self-Portrait (1987-) which is organized as a critical repository of representations marked by social stigmata. The poetic openess of the work proposes dialogism and polyphony, absorbing alterity, expressions and points of view when the interactor sends heteroclite contributions (texts, drawings and symbols) and problematizes the collective identity, through a webform like the phenomenon of the newspapers and magazines online. Anchored in Weissberg concept of auteur en collectif, I propose the concept of poétiques en collectif: poetics in collectivity as a procedure of artistic and technopolitical appropriation of the production mechanisms of the reality representations.