The representation of the act of smoking in the process of building an ethos

Authors

  • Hilton Castelo University Tuiuti of Paraná (UTP), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2010.51213

Keywords:

Modes of visibility, ethos, scene of enunciation, act of smoking.

Abstract

The objective of this article is to analyze images of the enunciator and the co-enunciator in a non-verbal speech that presents the cigarette as an emblematic element, as seen in Landowski’s theory of the ethos, such as in the perspective of Eggs, Amossy and Maingueneau. Starting by a journalistic photo published by Folha de S.Paulo newspaper, the modes of visibility are discussed, such as the construction of ethos and its communicational strength, and the scene of enunciation. Finally, we analyze the specific constructions of an ethos on the act of smoking.

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Author Biography

  • Hilton Castelo, University Tuiuti of Paraná (UTP), Brazil.
    Master candidate at the PostGraduate Programme in Communication and Language of the University Tuiuti of Paraná (UTP), Brazil.

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Published

2010-12-06

Issue

Vol. 4 No. 8 (2010)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

The representation of the act of smoking in the process of building an ethos. RuMoRes, [S. l.], v. 4, n. 8, 2010. DOI: 10.11606/issn.1982-677X.rum.2010.51213. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51213.. Acesso em: 19 may. 2024.