Who loves, educates: advertising-entertainment in cyberspace

Authors

  • Pablo Moreno Fernandes Viana Pontifical University of Minas Gerais (PUC-MG), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2010.51214

Keywords:

Advertising, entertainment, semiotics.

Abstract

This article presents an analysis of a website used by the telephonic operator Oi in a campaign by cell phones unblocking. The two websites that joined the campaign (“No Blockade” and “Who Loves Blocks”) are characterized by use two specifics advertising genders, here categorized as comparative advertising and advertainment. The purpose is to investigate the values added by advertainment to the telephonic operator’s identity and ways of meaning from its message.

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Author Biography

  • Pablo Moreno Fernandes Viana, Pontifical University of Minas Gerais (PUC-MG), Brazil.
    Master degree from the Pontifical University of Minas Gerais (PUC-MG), Brazil. pablomoreno@gmail.com.

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Published

2010-12-06

Issue

Vol. 4 No. 8 (2010)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Who loves, educates: advertising-entertainment in cyberspace. RuMoRes, [S. l.], v. 4, n. 8, 2010. DOI: 10.11606/issn.1982-677X.rum.2010.51214. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51214.. Acesso em: 19 may. 2024.