Journalism and environment: contribution of the media and the concept of sustentability

Authors

  • Pedro Celso Campos State University of São Paulo (Unesp), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2012.51287

Keywords:

Theory of communication, environmental sustainability, MCM.

Abstract

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification.

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Author Biography

  • Pedro Celso Campos, State University of São Paulo (Unesp), Brazil.

    Professor at the Postgraduate Programme in Communication Studies of the State University of São Paulo (Unesp), Brazil. PhD in Communication Studies from the University of São Paulo (USP), Brazil. pcampos@faac.unesp.br.

     

Published

2012-08-06

Issue

Section

Articles

How to Cite

Journalism and environment: contribution of the media and the concept of sustentability. RuMoRes, [S. l.], v. 6, n. 11, p. 4–25, 2012. DOI: 10.11606/issn.1982-677X.rum.2012.51287. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51287.. Acesso em: 14 may. 2024.