Events as communication strategies for social causes

Authors

  • Elaine Cristina Gomes de Moraes State University of São Paulo (Unesp), Brazil.
  • Murilo Cesar Soares State University of São Paulo (Unesp), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2012.51288

Keywords:

Citizenship, communication, events, social movements, government.

Abstract

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

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Author Biographies

  • Elaine Cristina Gomes de Moraes, State University of São Paulo (Unesp), Brazil.

    Master's candidate at the Postgraduate Programme in Media Communication at State University of São Paulo (Unesp), Brazil. Professor at the Integrated Faculties of Bauru, Brazil. moraes.e@gmail.com.

  • Murilo Cesar Soares, State University of São Paulo (Unesp), Brazil.

    Professor at State University of São Paulo (Unesp), Brazil. murilo@faac.unesp.br.

     

Published

2012-08-06

Issue

Section

Articles

How to Cite

Events as communication strategies for social causes. RuMoRes, [S. l.], v. 6, n. 11, p. 26–43, 2012. DOI: 10.11606/issn.1982-677X.rum.2012.51288. Disponível em: https://www.periodicos.usp.br/Rumores/article/view/51288.. Acesso em: 15 may. 2024.