The editorials on the agenda

Authors

  • Davys Sleman de Negreiros State University of São Carlos (Ufscar), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2012.55288

Keywords:

Editorials, media, elections, newspapers, agenda-setting.

Abstract

This work is based on content analysis (specifically, it is to isolate certain elements — words, phrases, images, symbols etc. — from a group of messages, according to predetermined categories) of unsigned editorials published during the period of 1998 presidential elections in newspapers that are taken forbeing those with the largest circulation of their kind in the country and those with a national influence: Folha de S. Paulo (Folha) and O Estado de S. Paulo (Estadão). As a result of the analysis, we have pointed out the thematic agenda of the editorials, we made a comparison between them (their similarities and differences), andtried to observe how the news/editorial are configured and what is the behavior of the subjects in it.

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Author Biography

  • Davys Sleman de Negreiros, State University of São Carlos (Ufscar), Brazil.

    Master's degree in Social Sciences from the State University of São Carlos (Ufscar), Brazil. Professor at the Federal Insitute for Education, Science and Technology of Rondônia, Brazil. davys.negreiros@ifro.edu.br.

     

Published

2012-12-02

Issue

Section

Articles