The method for journalistic news coverage analysis and the news event of ex-president Lula's disease

Abstract

In the present reflection on journalism we argue for an specific theoretical and epistemological perspective by which we understand to be methodologically possible to perform a research in any of the three instances of the communicational circuit (production, product and reception), observing the dynamics of each of them informing the other. We assume as a presupposition that the journalistic endeavor can be observed and analyzed trough the visible marks that the production process imposes to the final product. Thus, our research hipotesys suggests that journalistic news coverage, as being a strategy for news investigation and focus, can configure the same event into different journalistic endeavors. As our ultimate goal, the research should cope with journalistic news as fact translation, more conceptually speaking, as cultural translation.