The image built around TV Brasil

Authors

  • Iluska Maria da Silva Coutinho Federal University of Juiz de Fora (UFJF), Brazil.
  • Allana Meirelles Vieira Federal University of Juiz de Fora (UFJF), Brazil.
  • Roberta Braga Chaves Federal University of Juiz de Fora (UFJF), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2014.89635

Keywords:

Television journalism, public television, TV Brasil, image building.

Abstract

This paper is part of the research project Evaluation of TV Brasil’s journalism – monitoring the fulfillment of communication and information rights, realized since 2010. The proposal of the research is to analyze the Brazilian public television, defining their characteristics, thinking about its role in Brazilian society and proposing ways for the achievement of a plural system of communication, based on the public interest. This paper analyzes the channel with the point of view of the speeches made about it in the mainstream media, seeking to discuss the image that is built of TV Brasil. This paper is done from bibliographic researches that focus the public television system, as well as from subjects cited by the Brazilian mainstream media about TV Brasil.

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Author Biographies

  • Iluska Maria da Silva Coutinho, Federal University of Juiz de Fora (UFJF), Brazil.
    Professor at the Federal University of Juiz de Fora (UFJF), Brazil.
  • Allana Meirelles Vieira, Federal University of Juiz de Fora (UFJF), Brazil.
    Bachelor in Communication from the Federal University of Juiz de Fora (UFJF), Brazil.
  • Roberta Braga Chaves, Federal University of Juiz de Fora (UFJF), Brazil.
    Master candidate at the PostGradute Program in Communication of the Federal University of Juiz de Fora (UFJF), Brazil.

Published

2014-12-22

Issue

Section

Articles