The midiatization of the new middle class

Abstract

This article presents an initial effort to understand the “mediazation of the new middle class” and the circulation of discourses considering IstoÉ Dinheiro magazine, trying to understand its perspective as a mediatized class. To such intent, we seek to establish a relationships between identity, discourse and consumption and observe what communication has to say about social classes in the current scenario. From the analysis of news reports, we have observed narratives focused on individual overcoming along with the image of a “Brazil that works.” Furthermore, it can be said that the referred magazine reproduces the hegemonic discourses about what is the “new middle class”.