Archiving television memory on digital application platforms

Abstract

The article proposes to make initial notes about studies on television from a conjecture little evidenced in the scientific field: the process of archiving, safeguarding and television audiovisual memory under the potential of digital application platforms. The general objective is to reflect on new ways of archiving audiovisual memory from the description of the Globoplay platform. The study takes place through an initial investigation and reflection on the use of this digital platform as a resource and the possibility of storing, retrieving and making available the audiovisual production produced on television, in dialogue with the current scenario of media ecology. Thus, the Globoplay application identified as a place of digital, instant and mobile memory, strengthening the link between the audiovisual product, television and the user / viewer. The methodology is qualitative in nature and runs through a descriptive study on the possibilities of the platform for audiovisual archiving in multiplatform environments. The results point to the multiple interactions between Grupo Globo’s audiovisual platforms, the rescue of audiovisual products stored in its archive center and the new forms of archiving under the potential of digital applications on the internet. What corroborates to visualize a changing scenario, facing the ecosystem under construction of the new audiovisual media ecology.